The Sales industry closely resembles the Retail industry. Sales Management is all about selling igloos to Eskimos.

This highly rewarding career offers great incentives and benefits related to individual performances. People in this industry need to have tremendous initiative, understand the customer's needs well and analyse the changing market trends on a constant basis.

A Sales person needs to organise his activities in the most thought-out manner. The objective of the visit to a client, a concise presentation, accuracy of dialogue and focus on the advantages of the sale mark the ideal sales pitch of success. An extremely aggressive sales pitch can put off the client's thought processes in an opposite direction.

Conviction and belief in the product / concept is the first step to the success of a productive sale. A person who is not convinced of his own product / concept looks is a failure from the word 'go'.

An undergraduate can begin as a sales trainee and work his way up by acquiring more knowledge through hands-on-experience and training. Though the role of a Sales person may be designated differently in different industries the responsibilities remain constant. A sales person in Media is no different from a sales person in an FMCG or recruiting organisation. The core essence of the industry is 'Selling' to optimize returns. Specialised branches include Field Sales, Recruitment consultants, Telesales and many others.

As a person scales the ladder of Sales, his responsibilities increase and so do the rewards. Constant supervision and monitoring of targets, analysing market trends, reviewing changing lifestyles, business trends and policies of competitors, their products implementing effective strategies, forecasting of budgets and policies all of should result towards productive results and progressive growth of the organisation.