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MARKETING/ADVERTISING
PUBLIC RELATION |
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Career > Marketing / Advertising / Public Relation |
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A Marketing Coordinator has to work in close harmony with the assistant marketing manger and the marketing manager.
The person is responsible for coordinating all communication between the advertising agency and the respective clients. This will include interacting on a daily basis for all promotional activities and campaigns, marketing activities and all other related marketing activities which the agency may be handling for the client.
The person should possess excellent verbal and written communication skills, have a smart and outgoing personality, alert and quick on the uptake. Good organisational skills and an understanding of the importance of timely deliveries is a must.
A marketing coordinator must have a basic college degree which if combined with a few years of work experience in the same area would be advantageous. A degree in marketing is advantageous.
Salaries at entry level are motivating enough for a person to prove his/her capabilities and are reasonably attractive. Growth prospects in marketing are excellent. A marketing coordinator can speedily progress move to the position of a marketing officer, assistant manager and manager if he/she is able to prove a successful track record. |
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A Marketing Director is chiefly responsible for developing hi-end marketing strategies for the organisation. The implementation and execution of these strategies in the most effective and successful manner, handling the internal and external brand implementation and directing all the existing and new clientele towards generation of revenue are some of the important duties of this job profile.
You will be responsible for leading existing customer and prospect marketing efforts by developing / managing strategies, appropriate choice of media channels supported by the most superior quality creatives to meet the needs of the clients in the most satisfactory manner.
The person must possess at least 7-8 years of work experience with a large time frame of that experience spent in a senior management position. The person must have a positive attitude and excellent motivational and organisational skills.
The position is a highly responsible one and demands expertise in the area of work, harmonious working with the senior personnel and other directors and marketing managers towards achievement of the various clients’ goals and objectives. The individual should be able to maintain a consistency in the delivery of superior services.
The individual should be intelligent enough to rise to the various challenges which may arise. Timely deliverables, project prioritization skills and customer satisfaction are other details which will require constant attention.
The individual must have be dynamic, have a creative bend of mind and must be able to make the most appropriate budget allocations to impact the results desired by the clients. In addition to these, the person must be able to quickly size up multiple projects and maintain the consistency and qualitative output of work.
A graduate in Business Mangement or in Advertising combined with a few years of experience in the same area is a preferred choice. The person should have a mature, strong personality, problem-solving traits and the positive attitude to inspire and direct everyone towards the successful achievement of the various goals.
Salary packages are commensurate with the person’s experience. Growth prospects are highly attractive. Individuals can set up their own consultancy services or even offer visiting consultancy services to corporates. |
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A Marketing Executive has to work in close harmony with the Assistant Marketing Manager and the Marketing Manager. The job profile encompasses a range of duties. These are all activities related to Sales, Marketing and other pilot programs which the organisation may be involved in catering to the needs of their different clients.
The Marketing Executive will have to assist the assistant marketing manager in editing, formatting articles for brochures, press releases, and publications as well as in the updating of the clientele contact information. Besides these, working on the coordination of news releases through mail, e-mail, or fax and ensuring timely deliveries are some of the other important functions of this job profile.
A basic college degree is advantageous though not necessary. A graduate with a few years of work experience also qualifies for this position. The person must be willing to learn and constantly upgrade their skills to move on to better positions.
The person has to carry out marketing initiatives to promote the corporate image of the client. The person will have to welcome and encourage enquiries and sales for the company to include other interesting portfolios like research, identifying potential customers and projects, marketing strategies, creation of sales presentations and handling general enquires.
Compensation packages are commensurate with one’s prior experience if any. There exists a lot of scope for growth for those who are desirous of achieving more and move towards the higher rungs of the corporate ladder. |
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A marketing manager is chiefly responsible for the management and successful execution of all the marketing initiative and activities which include promotional campaigns, direct mailer activities, seminars and conferences.
The individual has to develop and successfully execute a range of marketing functions. These would also include below the line activities. Some of the important duties include the development and management of strong and healthy relationships with both the internal and external customers to ensure the achievement of the clients’ business objectives. Advising and guiding to make the right choice of media, timely campaigns and promotional activities skewed towards the desired target audience are some of the other duties of this individual.
The person has to ensure that the various product communication material is legally compliant and in accordance with the regulations of the advertising industry.
Excellent communication skills, effective team-player and a positive attitude combined with being exemplary to colleagues and others are essential characteristics of this job profile. The person must also have an eye for detail, good interpersonal skills and a creative bend of mind.
A college degree in marketing is essential though a degree with a few years of work experience combined with the necessary drive and skills assist one to progress swiftly and speedily.
Growth prospects include moving on to senior positions like Senior Manager, General Manager and Director which can be achieved swiftly if one proves a successful track record in the interests of the organisation. |
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A media sales executive has to guide and direct the clients and successfully convince them to advertise within the publications chosen by the individual. This will be based on the research and will cater to the client’s objectives of reaching out to the desirous target audience in the most effective manner as also retain them on a continuous basis.
The Media Sales has to work harmoniously with an internal team towards an increase in the sales revenue. Building, maintaining and sustaining new customers to advertise their high end products within the publications as well as retaining and cross selling to existing clients thus forms the essence of this job profile.
The person must be totally familiar and have knowledge of the prevailing media rates in the market and should be able to implement a faultless execution of different media buys. The person should have the requisite ability, good organisation / management skills to be able to optimize the campaign initiatives with the proper online media placement.
Qualifying candidates will be self-motivated, independent decision makers, with a shrewd business mind to negotiate for the best media buys and also support the client’s requirements.
A degree in advertising or a bachelor’s degree with at least 1-2 years of work experience in the same area will be advantageous. The person must have an amicable personality, very good team spirit and a passion for numbers.
Salary packages are commensurate with experience and the growth prospects offered are interesting as a person can very swiftly progress to senior positions depending on their initiatives and successful work record. |
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A Media Planner’s chief responsibility is to strategise the right choice of media for various clients in a manner that would be highly feasible both in terms of monetary benefits and in terms of impacting the correct target audience.
The person has to find the right combination of media that will enable the client/ or the concerned marketer to communicate the message in the most effective manner possible at the minimum cost. The person has to prepare media plan options, analyses, and recommendations based on strategic direction decided upon after a lot of research and understanding of the client’s needs.
These individuals have to make a constant study of the demographic data and audience of a wide range of media vehicles. This is done purely to firstly understand the most effective channel, confer with media representatives to evaluate the best placement and ensure the optimum use of budgeted funds.
The person has to be highly aware of the prevailing media advertising rates, participate in weekly departmental staff meetings, discuss, exchange and share with the team members the various requirements and objectives of the clients and the necessary plans to be taken in view of the same.
Excellent communication skills, a highly analytic mind, good team spirit and a positive attitude are essential traits.
A college degree is a must. This combined with a few year’s of experience will definitely be advantageous. Growth prospects are excellent and one progress quickly towards better designations and compensation packages with a successful work track. |
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The Public Relations work area entails a variety of marketing activities. All these are usually targeted at an audience. Public Relations involves communicating who you are, what you do, why you do it, and how you make a difference.
The person has to have a constant interface with personnel from different walks of life outside of their organisation, represent the client/client’s organisation to customers, to the public, government and other external sources. These individuals need to possess a keen awareness of the happenings and changing trends in the industrial climate and should have their sources to be able to attain all the required information.
Analytic skills and the skills to evaluate accurately, problem-solving skills and establishing and maintaining healthy and long-lasting interpersonal and client relationships, developing specific goals and the ability to prioritize objectives to accomplish the assigned work are important features of this job profile. The person is responsible for creating the desired pomotional material, work with outside vendors like graphic designers, printers and photographers and make sure that all communications are mirrored as per the objectives of the clients.
Getting the client/ client’s product/services featured in the right medium channel targeting the desired audience, in the right position and at the right time are the some of the important duties of this person. One has to constantly enhance their skills and their knowledge of the newer practices and trends of public relations to be able to impart the same to their clients as well.
In addition to these, the person has to share all relevant information with the concerned supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person on a regular basis. They should have good convincing skills and should also be able to initiate ‘out-of-the-box’ ideas on a creative platform beneficial to their clients. One should be able to evaluate the success of each PR activity and communicate the same to the clients as well.
A degree in Public Relations is essential though a graduate can make an entry into this industry and with 1-2 years of experience work their way up towards more lucrative positions.
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Marketing / Advertising / Public Relation Job Titles |
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