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MARKETING/ADVERTISING
PUBLIC RELATION |
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Career > Marketing / Advertising / Public Relation |
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An Account Executive is chiefly responsible for the development and the management of the organisation’s major accounts. This involves a regular interface with the various clientele, understand their needs and translate the same to his/her creative team to effect the desired results. The person is responsible for the proper and timely delivery of the client’s needs, drive revenue through long-term contacts, and develop new markets.
The other important duties are selling new, high-end, and complex products and multi-platform packages, offering creatively designed solutions and packages to the clients and gathering a feedback from the client to his/her organisation pertaining to the services and required improvisations if any.
The person should be excellent at relationship building, servicing and maintaining the same. A thorough knowledge of advertising sales, excellent customer service skills and the ability to ideate and implement creative solution packages to meet the client’s needs are essential qualities of an Account Executive.
A bachelor’s degree in advertising or business management is highly advantageous. A graduate with an experience of at least 5 years experience in the same or related area is also qualifies one to make a foray into this position.
The person should have a friendly and strong personality and should possess excellent oral and written communication skills and these should be combined with strong convincing skills. The person should be willing to put in long hours of work and have a highly optimistic attitude.
Compensation packages are attractive for this job function. The growth prospects are excellent as one can graduate to assistant manager and managerial positions in a short span of time after proving his/her proven track record and expertise in the area of work. |
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An Account Manager’s chief responsibility involves giving and maintaining superior services to his customers, catering to their advertising needs to perfection with the
support of the creative and other team members.
The person is responsible for guiding his team members towards effective client servicing duties, advice them on day-to-day developments, and offer them complete support towards the achievements of the goals of the organisation and the satisfying needs of the clients.
An Account Manager has to be extremely responsible, exemplary and must possess the ability to establish and maintain effective working relationships with the various personnel throughout the organization i.e. with both the internal and external clients. Maintaining deadlines, conducting on-the-job training schedules and the capability to meet the frequent demands of a range of customers are some of the essential and compulsory traits which this person must possess.
A bachelor’s degree in advertising and mass communications is preferable though a degree with experience of a few years combined with excellent oral and written communication skills is a must.
The remuneration packages are based on the person’s prior experience and performances and the growth prospects are excellent as one can progress speedily to senior positions if one is able to present a successful track record. |
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A Media Buyer has to manage various advertising accounts of clients. The person has to be highly skilled in making an appropriate choice of the media channel (T.V., Radio or Print, Outdoor) negotiate on the costs and make purchasing the same for the clients.
A Buyer has to be constantly aware of the viewership and ratings of the various available media, the target audiences who are associated with different time-frames on each media channel, new media entrants, innovative media channels and their corresponding costs. The person has to be aware of the competitor’s choice of media, the volume of advertising by the competitors and the benefits accruing from each.
A Media Buyer must possess a bachelor’s degree and have a few years of experience in this area. The person must also be highly proficient in excel and word, very able in compiling reports on a weekly basis for clients, and efficient in tracking the media in multiple markets. In addition to these, the person should be very good in interfacing with clients and maintain a healthy and positive relationship with them. Individuals must be organized and ready to multi-task.
The job involves long hours of work, a lot of research and number crunching as well as constant coordination and convincing of clients. The salary packages are commensurate with one’s experience and expertise. Growth prospects are excellent and highly rewarding but are dependent on an individual’s proven success record. |
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The chief responsibility of a Market Researcher lies in the planning and implementing of the said research projects as well as the assessment of the said results. These people have to regularly work with clients, offer expert advice and services and guide them in accordance to their said goals and objectives. They are involved in coordination and liaising with fieldwork teams and other personnel. The person works in close coordination with the Market Research Manager and is responsible for the delivery of timely reports, and immense support to this person.
The other duties include assisting in the reporting of customer behaviour insight on the various products/brands and communications. The person will have to have a regular communication with the clients and other research agencies and report accuracy of their findings to the concerned seniors. Providing assistance in formatting various questionnaires, discussion guides, monitoring progress of fieldwork, data analysis, assuring clear presentation results and ensuring that the most superior standards of research are adhered to are some of the functions this person will have to perform in a very effective manner.
A friendly disposition is a must as the person has to interact with a range of personnel across industries and age groups. The person must possess the requisite ability to manage large amounts of data and derive accurate insights from the same. Excellent computer skills and good oral and written communication skills are a must. The person must have at least 1 year's experience of having worked in an Agency, must have data segmentation experience and excellent skills in project management skills. Computer skills are highly essential.
Salaries are always dependent on the person’s experience. One can look forward to swift promotions if one can prove a successful track record. |
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A Marketing Assistant has a range of duties to perform. Some of these include preparing, formatting and sending out new business correspondence, agency brochures, and marketing material to the concerned clients whom they service. Editing, formatting articles for brochures, press releases, and publications as well as updating the clientele contact information, sending our news releases through mail, e-mail, or fax. are some of the other duties associated with this job profile.
The person has to have the requisite abilities to make pre-defined marketing reports, monitor the performance of sales promotions, assist the marketing manager in liaising with the clients and in making the necessary presentations.
The person should possess excellent communications and organisations skills. These should be combined with good oral and written communication skills. Confidentiality and trustworthiness are two essential characteristics of this job profile.
A bachelor’s degree is a must. A post graduate degree in advertising and mass communications would be advantageous.
Salary packages are attractive and one can progress very speedily towards senior positions with a proven track record and consistent positive results.
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A Marketing consultant’s chief role involves offering high quality consultation services to the organisation in terms of ideas, promotions, strategies and out-of-the-box campaigns which will serve to be the most productive and advantageous in the interests of the clients.
Establishing high-end contacts/clients for new business development and revenue generation and assisting the advertising agency on the maintaining of long-term and healthy relationships with them is one of the most important functions of this person.
The Marketing Consultant will have to guide the organisation in making the correct choice of media (print, television, radio, outdoors, internet).
The person should possess excellent management and organisation skills. This profile requires strong problem-solving and organisational skills and the person should be a good team player with a positive and an optimistic attitude.
A person with a advertising background is preferred but a bachelor’s degree with a couple of years experience in the same or similar area is advantageous. The person should have an excellent command over the English language and have good computer skills.
Remuneration is commensurate with one’s experience and proven track record. The growth prospects are interestingly rewarding for those who stay dedicated and devoted in their progress.
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Marketing / Advertising / Public Relation Job Titles |
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