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An Account Manager (Media) plays a very crucial role in an advertising agency. The media industry revolves around taking important buying decisions across all mediums for clients.
An account manager needs to be qualified to do strategic planning for their clients. Effective planning and selection of the correct medium that will impact on the client’s products/services and produce the desirable results are the chief functions of a media account manager.
A creative disposition and excellent relationship skills to service and retain clients is a must for a media person. Individuals should have the aptitude to understand their clients’ needs, create problem-solving solutions to generate the best results by an accurate choice of the most effective and productive channel of media. The person should know about all the various advertising and promotional methods, the selection of the most effective media in accordance with the target audience and the most effective way to promote their client’s products and services.
A bachelor’s degree in media buying qualifies a person to make a strong entry into this industry. An amicable and understanding personality helps to develop and retain long-lasting relationships which play a very important role in this industry.
Responsibility, timely delivery, excellent presentation skills and a creative disposition are the chief characteristics of a media manager which could enhance his/her progress in the industry.
The compensation packages are highly attractive and the growth prospects are immense. With the requisite skills and a shrewd business acumen, industry know-how a person could enjoy swift growth. |
Account - Project Director |
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Strategic awareness coupled with the ability to develop more business with existing clientele is the chief role of an Account Director. Developing and playing the role of the ideal mentor to a team of campaigners, providing senior account management skills on senior accounts, lead new business pitches and be entirely responsible for the strategic development of large accounts, guiding clients towards the appropriate channels of advertising and on the budgeting, account growth and the overall profitability.
An active prospector and a persuasive negotiator who can help foster constructive media relationships with clients, understand their needs and develop creative media strategies aimed at procurement of the best results is the profile of a successful account director.
A friendly but firm disposition, an analytic mind with a shrewd business mind, effective leader lending ample space to subordinates for growth and paving the path for progress are the traits of a professional in this industry.
The rewards are huge and the sky is the limit for the one who plays his cards well and effectively.
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The areas of acting spread across drama, films, theatre, television, radio, stage and television and the most recent, the net.
The choices open to an actor are varied and include comedy, character, tragic, dramatics, parody, dance etc. The spectrum is broad and involves a lot of dedication and training though there are exceptional cases where the person is innately talented.
While this industry is branded as one where the person is expected to struggle until the big break comes along it takes a lot of determination, grit and luck for an actor to persevere. The right role, story and director can give an actor that one essential hit which is required to launch the person to stardom.
Good looks and a charming personality though considered essential features are no longer considered as deciding factors for a person to qualify for this career. Talent is the key characteristic required for a person to carve a niche for him/herself and the rest is history.
An academic qualification definitely helps one to land a meaningful role though there are many hailing from similar backgrounds find it very easy to make a foray into this industry. Versatility and creativeness are desirable skills and help the person to further develop their talent.
Fame and fortune in this industry like elsewhere, are transitory and while the successful ones invest their wealth in an intelligent manner there are others who get so carried away by the sudden success that they indulge and end up living in dire straits in their years of retirement. There are still others who after a certain amount of success prefer to stay away from the limelight and live in their private shells.
This industry is highly rewarding and offers fame, fortune, success and immense gratification to those who have a zest for acting. |
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The efficient archiving of all projects is the role of an Archivist. With rapid technology advancements, the archivist has to be capable of archiving all relevant information electronically/documents/confidential/records/ depending on the nature of the work and have the ability to retrieve it as well.
Participation in research activities/seminars, appraise permanent records, historically valuable documents, analyse documents, minutes of corporate board minutes, historic photographs/letters, speeches and have the aptitude to distinguish the valuable from the worthless materials, directing the activities of the team members in the cataloging and safeguarding of the valuable materials and appropriate disposition of the worthless materials.
An Archivist must have in-depth knowledge of the subjects being dealt with, should have literary expression and be totally familiar with the knowledge and techniques of presentation and display.
An Archivist must possess good organisation skills, an eye for detail, work under direction and pressure as well as ensure timely delivery of archiving.
Thus Archivists analyse, manage, store and disseminate information in an organisation’s
information. They help to manage and maintain the information and make it accessible to all the users. Archivists also design programmes to store and retrieve current and semi-current archives, facilitate training programs on various procedures for archiving for other staff members.
Other duties involve planning the computerized management of archives and the management of electronic archives. Besides these, an Archivist is also responsible for the building and developing a systematic archival collection for all research purposes is another key function of an Archivist. |
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An Artistic Director plays a very important role in any organisation. The role is a highly challenging and responsible one where the Artistic Director is responsible for the creative vision of the organisation.
An Artistic Director is responsible for the strategic direction and the management of the team. The person is responsible for creating plays. The person is responsible for every creative aspect of all theatrical productions. An artistic director duties range from stage setting and stage effects to appropriate instructions to participants in their respective roles.
Artistic Directors have to work in perfect harmony with both the actors and the backstage crew members. Artistic Directors may choose to work on scripts of their choice or work on scripts given to them by producers who have employed them for a specific project.
An Artistic Director is responsible for consultation with the playwright regarding revising the script or the rehearsal of the script before finalizing on it. Parallel duties include coordinating with the costume designers, stage management team and all related personnel ensuring that a team effort is working towards the realization of the director’s dream.
An Artistic Director conducts workshops, analyses various artistes and constantly guides them towards the desired and demanding patterns of their roles. Finding the most suitable persons for the various roles, guiding and directing them to emote to perfection and doing justice to their roles is another important responsibility of an Artistic Director. The person has to also interface with many others involved with the entire play/drama. From stage effects to lights the person has to oversee the arrangement of all the elements. |
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A cameraman or a camerawoman desirous of pursuing a career in this industry are often employed in television, feature films, cartoons, documentaries, animation and even videos.
A couple of cameras are used during the broadcast of live television and/or recording programmes. However, one single camera is used for a feature film. This is the most traditional approach and produces the best results.
Camera personnel are also assigned outdoor broadcasts where the camera and other related equipment is arranged on either cranes or other superficially erected platform to sustain its weight. Individuals are expected to use lightweight video cameras for the coverage of outdoor stints.
Persons need to have a keen understanding of optics and electronics and be able to appreciate colour and compositon. In other words they should possess technical and artistic traits. Persons having a passion for photography and film tend to progress swiftly as their curiosity instigates them to learn more about this profession and get familiar with other elements like lighting and sound.
Institutes like FT2 (Film and Television Freelance Training) offer specially organised training programmes/academic courses to freshers and also to others wanting to pursue this profession. Courses are available on a full and part-time basis.
Persons without academic qualifications and who have ample time and the resources can start off as with a Camera Operator and slowly progress to First Assistant and then Second Assistant Cameraman.
Often times, individuals begin their pursuance of this profession on a freelance basis and get employed in production houses to hone their skills before going in for the big kill. Institutes like BBC and other satellite companies are based in London or the south of England. These companies offer 6 week training programmes after which an could get absorbed/employed in the company depending on skills and performance portrayed during the six week training programme.
This is a highly demanding and laborious profession where individuals need to constantly hone their skills in not only in the equipment but newer techniques being introduced by Technology almost everyday.
Success is synonymous with results, growth prospects are varied and very rewarding and there is a lot of scope for individuals who are ready to devote themselves totally to this ever evolving profession |
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Creative Media Job Titles |
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